Writing
Articles & essays
Notes from two decades of building, investing, and reinventing the live experience economy.
Aug 12, 2026
AIEvent Tech Is Entering Its AI Reckoning
How artificial intelligence is reshaping the event-tech stack, and what organizers and investors should think next.
Aug 7, 2026
PlatformsThe future of digital platforms may be more physical than we expected.
A look at why digital communities and platforms may need more physical-world interaction, not less.
May 17, 2026
FoundersFrom “software is eating the world” to “the new job is builder”: why this is a massive opportunity for founders
Why the shift from writing software to building with it opens a massive opportunity for founders.
Apr 30, 2026
EventsBuilding vs. Buying Events: The Next Entrepreneurial Frontier in B2B Live
When it makes sense to launch a new B2B event versus acquire one, and how founders should decide.
Feb 11, 2026
InvestingWhy Investors Often Misread the Opportunity in Live Events
Three decades as an event founder and two as an investor: how investors and advisors actually add value to event founders.
Jan 8, 2026
EventsFrom Attendance to Outcomes: Why the Future of Live Events Is Measured in ROI, Not Headcount
Why registrations, foot traffic, and badge scans matter less than the business outcomes events can prove.
LinkedIn
AI10 Timeless Truths About Live Events That AI Should Not Alter
A founder and investor's view on the durable human truths that should guide event design through the AI shift.
Jan 27, 2026
AIAI, the Singularity, and the Future of Live Events
Good food for thought on AI, event design, and the enduring value of shared live experiences.
Jan 15, 2025
EventsLiving Events vs. Digital: Why Substitution Thinking Misses the Value
Live and digital aren't substitutes, they're complements. Why the smartest operators are designing for both at once.
Feb 1, 2025
EventsThe Untapped Giant: How Big is the Live Events Industry?
From intimate corporate gatherings to sprawling festivals, sizing the real market behind live experiences.
LinkedIn
EventsWe need fluid and crystallized intelligence working together to build a better future for the live events industry.
A framework for combining fresh thinking with deep operating experience in the live events industry.
LinkedIn
VesuvioVesuvio Ventures 15 years later. Reflections on some lessons learned
Lessons from building Vesuvio Ventures after prior founder and CEO experience across media, events, and technology.
LinkedIn
Event TechThe right way for event organizers to do an innovation pilot with tech startups
How organizers and startups can structure pilots that produce real learning, traction, and commercial value.
LinkedIn
Event TechFuture of event technology
A practical look at where event technology may be headed and why the answer is more nuanced than a single trend.
LinkedIn
EventsIs Live Events (still) an entrepreneurial industry?
Consolidation, capital, and the founders still building category-defining event businesses.
LinkedIn
B2B Media"Rethinking" synergies between B2B media and events
Why the media and events sides of the same business still fail to compound, and what to do about it.
LinkedIn
VesuvioAnnouncing Events Venture Group
Launching a platform built to back and scale the next generation of event businesses.
LinkedIn
AIChat GPT and how AI could affect live events
An early read on how generative AI reshapes matchmaking, content, and the economics of events.
LinkedIn
FoundersThe impact of good (or bad) Board members and advisors on your company
A founder-focused view on how board members and advisors can either compound a company or slow it down.
LinkedIn
EventsMetaverse and Live Events. What's next?
Separating durable digital experience value from the hype cycle around virtual worlds.
LinkedIn
FoundersBuilding the perfect entrepreneur. Part II. Born or made?
What experience teaches, what it cannot, and the traits that keep showing up in great founders.
LinkedIn
FoundersThe Museum of Failure
Failure is almost inevitable when you build. A short reflection on making it useful.
LinkedIn
InvestingIs there a need for creating an events angel investors group?
The case for organized early capital dedicated to the live experience economy.
Get new essays in your feed
Subscribe to Marco's LinkedIn newsletter, occasional, practical, no spam.
