Bookshelf
Two books for the people building, organizing, and investing in the next generation of live experiences.
2021
The Always-On Future of Events
Denzil Rankine & Marco Giberti
Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate, business, connections, education, and advocacy. Events are fast becoming catalysts for building communities and nurturing customer relationships “all year round”, with the use of event technology at its core.
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2018
How Digital Technologies Are Changing the $565 Billion Dollar Events Industry
Marco Giberti & Jay Weintraub
Face-to-face events, trade shows, and fairs of all sorts have been a mainstay of global commerce reaching as far back as the Holy Roman Empire, but as you know: all empires fall. Much like Airbnb did to hospitality, Uber to transportation, Facebook to communication, and Alibaba to product sourcing, a new disruptive headwind is setting its sights on the $550 billion dollar per year events industry and will reorganize the industry in ways it has never seen.
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